TikTok is testing an AI likeness detection tool

TechAINewsTikTok is testing an AI likeness detection toolCreators can have TikTok scan for unauthorized AI deepfakes.Creators can have TikTok scan for unauthorized AI deepfakes.by Jay PetersJul 17, 2026, 7:34 PM UTCLinkShareGiftIllustration by Nick Barclay / The VergeJay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.TikTok is starting to test an opt-in tool that scans for AI likenesses and lets creators report them to the company, as spotted by social media consultant Matt Navarra. The tool is initially being tested with “some” US creators, TikTok US spokesperson Zachary Kizer tells The Verge. YouTube has been working on a similar tool and recently made it available to all adult users.Creators who are part of TikTok’s test and want to use the tool will first have to verify their identity with a company called Jumio. You’ll have to do a real-time selfie scan and an ID check, but Kizer says that “TikTok does not retain ID documents, and facial information is used only for likeness matching and to help identify potential unauthorized uses of a creator’s likeness.”After verification, TikTok’s system scans for AI-generated content potentially using a creator’s likeness. From there, a creator can review what TikTok found and potentially report unauthorized posts and accounts.Image: TikTokFollow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Jay PetersAICreatorsNewsTechTikTokMost PopularMost PopularDave Eggers told OpenAI staff that ChatGPT was ‘silencing an entire generation’Sony’s flagship RGB LED TV is incredibleFine, electric mountain bikes don’t suckEven Microsoft couldn’t make Windows 11 work well on 8GB of RAMThe apps, gadgets, and tools every reader needsThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Advertiser Content FromThis is the title for the native ad